ADOBE THIRD SPACE

Adobe is the go-to tool for Gen Z creatives.

Deliverables: In Person Experience, Microsite, Magazine (Print), Out of Home, Third Space City Challenge

Objective: The goal of this project was to create event spaces for creatives 18-26 to see Adobe as a brand that is relevant to them and get them excited to collaborate together and use Adobe softwares.

Art Direction Team: Ashlee Parrish, Ella Nicole and Hannah Campbell

MICROSITE

Website highlights who would be guest speaking at the various events and includes further information.

Adobe Third Space was born out of a need for gathering opportunities. Adobe Third Space will be hosted in Boston, New York, and Houston to allow creatives and aspiring creatives to create and inspire each other. Each city was given a specific color based on research insight on the cities.

THIRD SPACE CITY CHALLENGE

The Third Space City Challenge immerses attendees in the city it is being hosted in. The printed booklets will be available to aid participants in working through prompts. Each participant is encouraged to capture photographic or video content to be compiled into a vlog that can be submitted for judging.

MAGAZINE

Features an artist for each location of the Adobe Third Space event. Special thank you to Lulu Lafortune for letting us interview.