Art Direction: Brooke Sturgis and Hannah Campbell
Film Editor: Mackenzie Dillon
Film Gaffer: Swen Richter
Dove and The Happiness Project want to incorporate their partnership into mens college sports locker rooms across the United States. Each locker includes a chalk board to write positive messages with fully stocked Dove Products.
WHAT IS THE HAPPINESS PROJECT?
The Happiness Project is a wellness and mental health-focused brand that seeks to raise awareness about mental health issues and promote positivity. The company is known for its apparel which often feature messages of encouragement and mental health awareness. A portion of their profits is typically donated to mental health organizations and charities, further supporting their mission to create a positive impact on mental well-being. The brand combines fashion with a purpose, aiming to spark conversations about mental health and encourage self-care and happiness.
40% of men have never spoken to anyone about their mental health.
OUT OF HOME
COLLEGE TEAM BUS
Dove and The Happiness Project want to sponsor sports teams across the country to promote the new collection of Men Care Products and spread their campaign message of #REALMENCARE
SPORT LOCKER
REAL MEN CARE
This campaign highlights the importance of showing how toxic masculinity can affect mens mental health. Inspired by Dove’s #RealWomen campaign, this Mens+ campaign flips the narrative and promotes mens products and their mental health.
