THE COOL PARENTS
SCRUB DADDY AND MOMMY SPRING BREAK EXPERIENCE
Everyone knows the “cool parents”. The ones who would turn a blind eye to your sneaky behaviors, but would always be there for you when you need them. You could ask them anything and everything under the sun and they would give you advice you could ACTUALLY understand. That’s who we want to turn Scrub Daddy and Mommy into; the cool parents who are always here to give the advice you need.
Objective: To have the audience view Scrub Daddy as an approachable, easy to use, and friendly business that is supporting them and their endeavors.
Art Direction: Hannah Campbell, Carson Page, Brooke Sturgis, Riley Ferris
Copywriting: Sophie Centazzo
Phase Three: Spring Break Experience
The Scrub Daddy DJ Booth offers a vibrant poolside experience, featuring an engaging game show. Guests can enjoy a lively atmosphere with upbeat music, refreshing drinks, and stylish decorative canopies that enhance the ambiance.
Offers complimentary Uber rides to local destinations while delivering a lively and vibrant party atmosphere.
Phase Five: Cool Line
Phone operation that allows participates to call the ride service, call the police and refresh themselves in cool air.
Phase One: Social Media
Phase Two: Out of Home
Phase Four: Scrubble Bus
