1986 TO BEYOND
This student project gives Universal Music event “UMusic Autumn” an entirely rebranded look. UMusic Collective 1986 to Beyond is an event built on the history of the famous London Roundhouse venue. It reflects the vibrancy, excitement and energy of the event space and the company. This campaign is meant to circulate within Universal Music’s employee network.
ROLE: Art Director and Researcher
CO-ART DIRECTORS: Ashlee Parrish and Ella Nicole
INTRODUCING 1986 to BEYOND
Previously named UMusic Autumn, UMusic Collective was born out of a love of the company’s history and decades of musical endeavors. Collective stemmed from the fact that UMG UK started in 1986 and since then has signed a diverse range of world renowned talent.
The logo features a bold and modern font. The color scheme black and white, gives it a sleek and professional appearance. The overall design is contemporary and dynamic, conveying a sense of unity and collaboration within the Universal music company .
EMAIL BLASTS
The UMusic Collective event by UMG is in-house only, we created three different email blasts that the employees will receive. A save the date, full email announcement including some of the artists who will be performing and a reminder email with the location, time, their ticket QR code and more all in one place.
EVENT POSTERS
IN THE ROUNDHOUSE
